Best 75-inch OLED TVs in 2026 (77-inch models)

The C6 is LG's mid-range OLED and the one most people should buy. At 77 inches it is especially good value, because LG fits the 77 and 83-inch models with its Primary RGB Tandem panel, a brighter design that the 42 to 65-inch C6 models do not get. In LG's range that makes the larger sizes the brighter ones.

LG's UK spec page lists four HDMI inputs, all handling 4K at 120Hz with variable refresh rate up to 165Hz, auto low latency mode and quick media switching. That makes it one of the most flexible TVs for gaming: you can connect a PS5, an Xbox and a PC without giving up a port, with the soundbar on the eARC input.

HDR support covers Dolby Vision, HDR10 and HLG, but not HDR10+, which matters little in practice since most streaming services also offer Dolby Vision or plain HDR10.

The screen finish is glossy, so a room with strong daylight from behind the sofa is not ideal. Stick to Filmmaker or Cinema mode, as Vivid mode exaggerates colour. Overall, this is the safest choice at this size.

The B6 is LG's entry-level OLED for 2026 and the most affordable way to get a 77-inch OLED from a big brand. You still get the key OLED strengths: true black, no blooming and wide viewing angles.

Where it saves money is brightness and processing. It uses a standard WOLED panel and the Alpha 8 processor, whereas the C6 at 77 inches gets the brighter tandem panel and Alpha 11. In a dim or evening-lit room that is hard to notice, but in a bright conservatory or a room with big windows the C6 should look punchier.

It keeps four HDMI 2.1 inputs, with VRR and ALLM for gaming, but runs at up to 120Hz rather than 165Hz. That is no limitation for PS5 or Xbox Series X, which stop at 120Hz anyway; only PC gamers would notice.

HDR support is Dolby Vision, HDR10 and HLG. The stand uses wide-set feet, so check your TV unit is wide enough. For a family who mainly watches TV and films after dark, the B6 delivers most of the OLED experience for noticeably less.

The S90H is Samsung's mid-range OLED for 2026, sitting below the S95H and S99H. Its stand-out feature for UK homes is the Glare Free screen finish, which is designed to diffuse window and lamp reflections far better than a standard glossy OLED. If your 77-inch TV will face a window, that alone may make it the better pick.

Samsung's spec sheet, as listed by Euronics Ireland, gives 4K at up to 165Hz on all four HDMI inputs plus eARC, so it matches LG's C6 for gaming connectivity. The panel is 100Hz native with VRR up to 165Hz.

The main catch is HDR: Samsung supports HDR10+ (including the new HDR10+ Advanced) but still not Dolby Vision. Content in Dolby Vision plays in standard HDR10 instead, which still looks good but lacks the scene-by-scene tuning.

Samsung may use different OLED panel types across the S90H range depending on size, so two S90Hs of different sizes may not look identical. Tizen is fast and comes with a seven-year upgrade promise, though the home screen promotes Samsung TV Plus heavily.

Panasonic's Z95B is a 2025 flagship that remains Panasonic's top OLED in 2026. It uses a Primary RGB Tandem OLED panel with Panasonic's ThermalFlow cooling, which lets it run brighter than older OLEDs while keeping perfect black.

Its big selling point is sound. Panasonic builds in a 360 Soundscape Pro system rated at 170W, with upward-firing and side speakers for Dolby Atmos. If you do not want a separate soundbar, this is the most powerful built-in audio in this list, though a cabinet this size is no substitute for a dedicated subwoofer.

It is also one of the few OLEDs to support both Dolby Vision IQ and HDR10+ Adaptive, so you get the best version of HDR whichever format a service uses.

For gaming it is weaker than LG and Samsung: only two of the four HDMI inputs are listed as full HDMI 2.1, although it reaches 144Hz. The smart system is Amazon's Fire TV, which is easy to use and includes Freely in the UK, but leans on Amazon content. It is sold as the TV-77Z95B across the UK and Europe; the UK retail code is TV-77Z95BEB.

Philips TVs stand out for Ambilight: LEDs on the back that throw coloured light onto the wall to match the picture. On a 77-inch screen it makes the image feel even larger and reduces eye strain in a dark room. The OLED811 has Ambilight on three sides.

TP Vision, which makes Philips TVs, lists four HDMI 2.1 inputs with up to 165Hz, FreeSync Premium and G-Sync compatibility, so it is a capable gaming TV. HDR support is broad: it is among the first TVs with Dolby Vision 2 Max, and it also handles HDR10+, so it covers both formats.

The 77-inch uses an OLED EX panel that TP Vision rates at up to 2,500 nits peak brightness. That is a manufacturer figure, but it signals this is a bright mid-range set rather than an entry model.

The smart system is TitanOS. It has Netflix, Disney+, Prime Video, YouTube and more, but fewer apps overall than Google TV. The 77-inch was due in September 2026, so availability may still be patchy in some shops. Philips uses the same OLED811 name in the UK and the EU; retail codes end in /12.

We have included this one for people who need a TV that is exactly 75 inches, for example to fit an alcove or a cabinet. It is not an OLED. The Bravia 7 II is an LCD with Sony's True RGB backlight, meaning separate red, green and blue LEDs light the panel for richer colour than a standard Mini-LED.

Sony pitches it as bringing OLED-like colour and brightness at a lower price. But it still behaves like an LCD in some ways: expect some blooming around bright objects on dark backgrounds, and contrast fades when you sit off to the side. The glossy screen will also reflect lamps and windows.

Only two of its four HDMI inputs are HDMI 2.1, and one doubles as eARC. It runs at 120Hz, supports Dolby Vision but not HDR10+, and uses Google TV.

If you can fit 77 inches, any of the OLEDs above will give you deeper blacks and better side viewing. If you cannot, this is a strong 75-inch choice. The UK model is K-75XR75M2 (retail code K75XR75M2PB).